The installation reinterprets the basketball hoop as an urban object, an icon of the everyday landscape. In this proposal, I explore the relationship between sport, color, and materiality, transforming industrial materials such as wood, resin, and methacrylate into a sculptural language that engages in dialogue with visitor interaction.

About the artist

Víctor’s work unfolds at the intersection of art, design, and the public realm. He holds a degree in Advertising and Public Relations (University of Málaga) and further training in Graphic Design and Art Direction (IDEP Barcelona). His practice focuses on the power of color and form to activate urban environments and generate collective experiences.

Through PLAY IN COLORS, his most representative project, he approaches the urban landscape as a living canvas, intervened from a contemporary perspective that blends aesthetics, communication, and citizen participation. Each intervention offers a renewed reading of space, encouraging dialogue between the work, the site, and its users.

His work has been recognized in various institutional contexts and through collaborations with brands and organizations such as Google, LaLiga, Caterpillar, JD Sports, EA Sports, Diputación de Málaga, and Junta de Andalucía, among others.

PLAY IN COLORS stands as a creative platform that understands art as a tool for urban transformation and revitalization.